Campaign: Minds and Machines
Challenge:
Bring the best moments of GE’s global event to its customers in Latin America. Minds+Machines global conference takes place in San Francisco, California, and showcases the most innovative developments in the industry.
Strategy:
- Cover the event as a Social Reality to show on site the participation of executives and customers;
- Produce real-time content for the coverage on Facebook, Twitter and Blog, in Portuguese and Spanish, throughout the five days of the conference.
Results:
- 2,533% increase in the volume of mentions of GE on social media during the event;
- 113% brand lift after campaign.
