Campaign: Gallo’s Centenary Anniversary
Challenge:
Raise awareness for the campaign celebrating 100 years of the Gallo brand in Brazil.
Strategy:
- To go beyond institutional ads, we decided to tell stories of centenarian Brazilians and their connection with Gallo, through their own recipes;
- Each story was presented in an episode of a series developed in partnership with Tastemade.
Results:
- During the campaign, Gallo surpassed his main competitor in the number of followers in Brazil;
- More than 600 thousand views.