Campaign: Nomex presents: Burning Man
Challenge:
Generate awareness for the Nomex flame retardant fabric, showing its protection potential.
Strategy:
- We invited one of the biggest Brazilian YouTubers, Iberê Thenório, to test the fabric on his channel “World’s Guide”;
- Among the different tests of the product, we convinced Iberê to walk among the flames.
Results:
- More than 2.1 million views;
- Listed in YouTube’s top three most viewed videos during launch week;
- More than 3000 leads were generated.